The Big 12 Conference and WWE will also collaborate to introduce an exclusive Big 12 Championship merchandise line. “We’re excited to partner with them and help amplify the Big 12 Championship.” “Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” said WWE President Nick Khan. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.” “WWE is a global brand that connects with a wide array of audiences,” said Commissioner Yormark. In addition to the championship title belt presentation, select WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events and the game’s official coin toss. Throughout the week leading up to the 2023 Dr Pepper Big 12 Football Championship and the game itself, WWE Superstars will be prominently featured and integrated. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field. Through this partnership, the Big 12 and WWE will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player, presented on-field at the conclusion of the game by a WWE Superstar. IRVING, Texas and STAMFORD, Conn., Novem– Today, the Big 12 Conference announced a collaboration with WWE ®, part of TKO Group Holdings (NYSE: TKO), for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.

Big 12 championship game time 2017